Metal cased design

We just discovered that one of the seals on our pumping system is leaking. Do you have any ideas as to what could have caused this, and can you offer some advice for selecting a good seal?
Successful assembly first requires careful preparation. By following a few simple steps, you significantly increase the chances of a flawless assembly.
Choose a seal that has the appropriate dimension needed for your application. The seal should properly fit the space between the stationary and rotating parts.
The History and Applications of Oil Seals
Mercedes-Benz
(5) The surface finish of the shaft directly affects the service life of the oil seal, that is, the higher the shaft finish, the longer the service life of the oil seal.
Table 7 shows the shaft design checklist.
As type A with dust lip