- However, China's Tio2 pigment industry is not without challenges
What's the Verdict?
- Another critical advantage of using TiO2 in pigments is its non-toxic nature. Unlike some traditional pigments that may contain heavy metals or other harmful substances, TiO2 is recognized as safe by regulatory bodies around the world. This attribute allows manufacturers to develop products that are not only visually appealing but also meet stringent health and safety requirements. As consumer awareness about health issues increases, the demand for non-toxic pigments continues to rise, further solidifying TiO2's position in the market.
- In conclusion, the use of food-safe titanium dioxide in manufacturing poses both promises and perils. While it is an effective and affordable whitening agent, there are concerns regarding its potential health risks when consumed in large quantities over a long period of time. To address these concerns, it is important for manufacturers to take steps to ensure the safe use of TiO2 in their products, and for regulatory agencies to establish stronger guidelines and regulations regarding its use.
- Market Trends
Above 10%, 1 kg of TiO2 should be replaced by 1.3 kg of Lithopone 30%, reducing the amount of polymer accordingly.
Basic Information
Thanks to its rheological and optical properties, Lithopone offers both technical and economic advantages wherever organic and inorganic binder systems require a relatively high pigmentation for specific applications.
Freshwater algae show low-to-moderate susceptibility to TiO2 exposure, with more pronounced toxic effects in the presence of UV irradiation. It has also been shown that nano-sized TiO2 is significantly more toxic to algae Pseudokirchneriella sub-capitata than submicron-sized TiO2. Hund-Rinke and Simon reported that UV irradiated 25 nm TiO2 NPs are more toxic to green freshwater algae Desmodesmus subspicatus than UV irradiated 50 nm particles, which is in agreement with Hartmann et al. UV irradiated TiO2 NPs also inactivated other algae species such as Anabaena, Microcystis, Melsoira and Chroococcus. It was demonstrated that smaller particles have a greater potential to penetrate the cell interior than submicron-sized particles and larger aggregates. Studies have shown that the amount of TiO2 adsorbed on algal cells can be up to 2.3 times their own weight.
Market Dynamics

From a stability standpoint, lithopone, a fusion of zinc sulfide and artificially precipitated barite, is non-toxic and exhibits resilience to mild lyes and acids. However, it is incompatible with colors containing copper. Despite its strong covering power in oil, lithopone’s drying capabilities are notably limited, posing potential issues for artists. Notably, early experimentation with lithopone-based grounds instead of zinc white resulted in undesirable darkening, although this blackness receded upon drying. This unpredictable behavior has sparked debate among scientific communities, emphasizing the need for further exploration and understanding of this pigment.
The pricing of lithopone pigments can fluctuate based on several factors, including raw material costs, production processes, and market demand. Typically, wholesale prices reflect the bulk purchasing power, enabling businesses to acquire these materials at a lower cost per unit. Over the years, the market has seen fluctuations in prices due to changes in the supply chain and global economic conditions. It is crucial for buyers to stay informed about these trends to budget effectively and maintain profitability.
Although cosmetics are not meant for consumption, there are concerns that titanium dioxide in lipstick and toothpaste may be swallowed or absorbed through the skin.
Titanium dioxide (E 171) is authorised as a food additive in the EU according to Annex II of Regulation (EC) No 1333/2008.


Brilliance, colour strength, opacity and pearlescence unlike any other substance.
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