Lithopone was developed in the 1870s as a substitute for lead carbonate (lead white), to overcome its drawbacks of toxicity and poor weathering resistance. Within a few years, titanium dioxide displaced lithopone to become the white pigment (PW6) par excellence in the industry and the world’s best-selling inorganic pigment. However, titanium is a product whose price is subject to large price variations due to product availability. These price increases affect the competitiveness of finished products, and so the search for an alternative to titanium dioxide has generated a variety of possibilities to optimise its use. 

Demand in the European region has been significantly boosted by higher offtakes in the furniture, building, and industrial sectors compared to Q2, after a boost in containment measures. DIY activities increased significantly as people engaged in more home renovation and building tasks during the extended period of lockdown. With the restart of Chinese shipments in the latter half of Q2 2020, supply has also remained plentiful.

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Finally, it's important to consider the global trends impacting the pigment industry as a whole. Environmental regulations, technological advancements, and sustainable practices are increasingly becoming part of the conversation. Suppliers that prioritize eco-friendly production methods or offer biodegradable alternatives may appeal to buyers willing to pay a higher price for sustainably sourced materials.

For his part, Kaminski argues most of the studies have been in animals, and any effects found were minuscule. He and his team also contested some of the findings in a 2019 study that found no evidence of increased inflammation or changes in the GI tract.

In order to contribute with experimental evidence that could help to achieve a better understanding of the field for future regulation, in the present work, the biocompatibility of commercial P25TiO₂NPs (one type of TiO₂NPs used in sunscreen formulations) and two novel functionalized P25TiO₂NPs were evaluated under solar simulated irradiation. White light, generated by red, blue, and yellow LEDs, together with UV ones, was chosen to simulate the solar spectra. Functionalization of TiO₂NPs was made with antioxidant vitamins in order to prevent the expected photo-initiated ROS production when nanoparticles are exposed to the simulated solar spectra. Vitamin B2 (riboflavin) and vitamin C were chosen to carry out the functionalization because they are water-soluble, low-cost, and are a constitutive part of biological processes. In addition, it is known that both have the potential to prevent macromolecular oxidation by ROS [23], [24], [25], [26].