Lithopone was developed in the 1870s as a substitute for lead carbonate (lead white), to overcome its drawbacks of toxicity and poor weathering resistance. Within a few years, titanium dioxide displaced lithopone to become the white pigment (PW6) par excellence in the industry and the world’s best-selling inorganic pigment. However, titanium is a product whose price is subject to large price variations due to product availability. These price increases affect the competitiveness of finished products, and so the search for an alternative to titanium dioxide has generated a variety of possibilities to optimise its use. 

After conducting a review of all the relevant available scientific evidence, EFSA concluded that a concern for genotoxicity of TiO₂ particles cannot be ruled out. Based on this concern, EFSA’s experts no longer consider titanium dioxide safe when used as a food additive. This means that an Acceptable Daily Intake (ADI ) cannot be established for E171.

It offers several advantages in various applications. Its excellent opacity and brightness make it a popular choice in the production of paints, coatings, and printing inks, providing a cost-effective alternative to titanium dioxide. Lithopone's chemical stability enhances its durability in outdoor environments, making it suitable for outdoor coatings. Additionally, its low reactivity and compatibility with other pigments contribute to its versatility. Beyond coatings, lithopone finds utility in plastics, rubber, and paper industries. Overall, its multifaceted advantages and broad applications underscore this compound's significance in diverse industrial sectors.

Some consumer advocacy groups and health agencies — particularly, those at the Environmental Working Group — have been pushing federal officers at the Food and Drug Administration (FDA) to reconsider their existing rules on the additive, which is commonly found in processed snacks and sweets.

Lithopone B301, Lithopone B311 powder is also called C.I. 77115; Pigment White 5; Barium zinc sulfate sulfide and belongs to Product Categories of Inorganic & organic chemicals; uvcbs-inorganic. Lithopone B301, Lithopone B311 powder is used in water-based paints because of its excellent alkali resistance. It is widely utilized as a whitener and reinforcing agent for rubber and as a filler and whitener for paper. Lithopone B301, Lithopone B311 powder is considered to be poisonous because it is able to liberate hydrogen sulfide upon decomposition by heat, moisture, and acids. When heated to decomposition Lithopone B301, Lithopone B311 powder emits highly toxic fumes of SOx, ZnO, and H2S.

Titanium dioxide has many purposes in both food and product development.

Dawn Polymer Material, a brother company of Dawn Titanium, has successfully applied for an Initial Public Offerings (IPO), which has started rumours about Dawn Titanium is also about to apply for the IPO.