In response to the allegations, Justin Comes, vice president of research and development at Mars Wrigley North America, told Health that safety is of paramount importance to Mars Wrigley. While we do not comment on pending litigation, all Mars Wrigley ingredients are safe and manufactured in compliance with strict quality and safety requirements established by food safety regulators, including the FDA.

Another common use of titanium IV oxide is in food coloring. Titanium dioxide is a FDA-approved food additive that is used to enhance the color of various food products. It is commonly used in candies, pastries, and dairy products to create vibrant colors. Titanium dioxide is a safe food additive that is used in small quantities to enhance the visual appeal of food products.

Micronized titanium dioxide doesn’t penetrate skin so there’s no need to be concerned about it getting into your body. Even when titanium dioxide nanoparticles are used, the molecular size of the substance used to coat the nanoparticles is large enough to prevent them from penetrating beyond the uppermost layers of skin. This means you’re getting the sun protection titanium dioxide provides with no risk of it causing harm to skin or your body. The coating process improves application, enhances sun protection, and prevents the titanium dioxide from interacting with other ingredients in the presence of sunlight, thus enhancing its stability. It not only makes this ingredient much more pleasant to use for sunscreen, but also improves efficacy and eliminates safety concerns. Common examples of ingredients used to coat titanium dioxide are alumina, dimethicone, silica, and trimethoxy capryl silane.

This white pigment composed of barium sulfate and zinc sulfide, is influenced by several market drivers and trends. One significant driver is the expanding demand for lithopone in the paint and coating industry, owing to its excellent hiding power and (ultraviolet) UV resistance. The construction sector also propels the market growth of this compound, as it is widely used in architectural coatings for its durability and weather resistance. Additionally, the rising popularity of lithopone in the plastic and rubber industries, driven by its ability to enhance product opacity and stability, contributes to market expansion. Trends in this compound market include a growing emphasis on eco-friendly alternatives, stimulating research and development of sustainable production processes. Furthermore, the increasing focus on product quality and performance, along with advancements in nanotechnology applications, presents new opportunities for lithopone market players. Overall, the evolving landscape of industries utilizing this compound underscores its dynamic market, driven by both traditional applications and emerging trends.

There's also evidence that inhaling titanium dioxide particles can be dangerous. That's mainly a concern for industrial workers. In places where it's produced, or where it's used to make other products, workers can breathe it in as a dust. The Occupational Health and Safety Administration has exposure standards manufacturers must meet.

≥ 5 % of standard sample

In a 2017 study published in Scientific Reports, researchers exposed rats to human-relevant levels of E171 to examine the effects of intestinal inflammation and carcinogenesis. They saw that “a 100-day E171 treatment promoted colon microinflammation and initiated preneoplastic lesions while also fostering the growth of aberrant crypt foci in a chemically induced carcinogenesis model.” They continued: “Stimulation of immune cells isolated from Peyer’s Patches [which are clusters of lymphoid follicles found in the intestine] showed a decrease in Thelper (Th)-1 IFN-γ secretion, while splenic Th1/Th17 inflammatory responses sharply increased,” researchers wrote. “A 100-day titanium dioxide treatment promoted colon microinflammation and initiated preneoplastic lesions.” The scientists concluded: “These data should be considered for risk assessments of the susceptibility to Th17-driven autoimmune diseases and to colorectal cancer in humans exposed to TiO2 from dietary sources.”

In beauty and personal care products, the ingredient is listed with its colour index (CI) number ‘CI 77891’. When nano grade titanium dioxide is used in our sunscreens, this is referenced as ‘titanium dioxide’ [nano] in the ingredients list.